Bank of America explored how transaction data could help customers better understand their environmental impact. The Carbon Footprint Tracker combined sustainability insights, personalized recommendations, and educational content into a single experience designed to make an abstract topic more tangible and relevant to everyday spending habits.
My Role
Visual design, illustration, design systems, and making abstract information feel tangible.
I helped shape how sustainability insights were visualized throughout the experience, from onboarding and personalization to dashboard design and illustration systems, while contributing new patterns alongside Bank of America's design system team.
The Results
While the product never reached launch, the project helped evolve Bank of America's design system, establish new illustration patterns, and validate how transparency and personalization can help customers better understand complex sustainability data.
Personalization at Scale
