Cherokee Nation Entertainment set out to reimagine its loyalty experience with the launch of STATUS+, a new rewards program designed to feel more personalized, engaging, and connected across the broader ecosystem. The redesign brought together promotions, benefits, rewards tracking, and member experiences under a brand that was entirely new to customers.

My Role

Visual design, design systems, and translating a new brand into a digital experience.

The STATUS+ brand provided the foundation, but much of the visual language still needed to be defined. I helped shape how the brand came to life across web and app experiences while expanding a shared design system to support an entirely new visual direction.

The Results

The introduction of STATUS+ revealed design system challenges the original framework wasn't built to support. Working closely with development, we helped identify gaps, refine implementation approaches, and strengthen the system for future growth.

A group of people sitting at tables under umbrellas
A group of people sitting at tables under umbrellas

Bringing STATUS+ to Life

While the STATUS+ brand provided a foundation, much of its digital expression still needed to be defined. From loyalty journeys and promotional experiences to typography, color, and pattern systems, the work focused on creating a cohesive visual language that felt distinct from Cherokee and Hard Rock while remaining connected to the broader ecosystem.

While the STATUS+ brand provided a foundation, much of its digital expression still needed to be defined. From loyalty journeys and promotional experiences to typography, color, and pattern systems, the work focused on creating a cohesive visual language that felt distinct from Cherokee and Hard Rock while remaining connected to the broader ecosystem.

a table topped with a cup of coffee and a plate of food
a table topped with a cup of coffee and a plate of food

More Work

More Work

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