K. Hovnanian set out to improve how prospective homebuyers explored markets, communities, and available homes online. Research showed visitors were struggling to find relevant information and rarely progressing to the next step, prompting a redesign of the region experience focused on creating a more intuitive path to discovery.
My Role
Visual design, responsive web design, and turning fragmented experiences into intuitive ones.
The project is currently in development and has not yet launched. Through multiple rounds of exploration and testing, the team established a direction focused on reducing friction, improving discoverability, and supporting higher-intent engagement.
The Results
As one of two designers on the project, I helped redesign the region page across desktop and mobile, exploring new ways to organize search, mapping, inventory, pricing, and community information into a more intuitive experience.
Simplifying Discovery
